Customer segmentation solutions
Customer segmentation built from what customers actually do
Age and location say little about what a customer will buy next. Behaviour does. We group customers by how they buy, use and engage, then make those groups usable in your marketing tools.
Who it's for
- E-commerce and D2C brands
- SaaS companies with many plans and users
- Retailers with loyalty data
Examples
What this looks like in practice
Behavioural segments
Groups such as loyal regulars, discount hunters and lapsing customers, with sizes and value.
RFM and lifetime value
Recency, frequency, spend and predicted lifetime value per customer.
Next-best offer
Which product or message each segment responds to best.
Approach
How we do it
Join the data
Orders, product use, support and marketing data in one view.
Find real groups
Clustering and scoring, checked with your team for business sense.
Activate
Segments pushed to your email, ads or CRM tools, refreshed automatically.
Outcome
What you end up with
- Segments that marketing and sales recognise and use
- Clear value and size for each group
- Automatic updates as customers change
Part of our Data Science & Machine Learning service.
FAQ
Questions we're often asked
Which tools can segments be sent to?
Most email, CRM and ad platforms that accept lists or have an API, such as HubSpot, Klaviyo or Salesforce.
How is this different from our CRM's segments?
CRM filters use rules you write. Behavioural segmentation finds groups in the data that rules miss.
Related
Related solutions
Data science consulting company
Many consulting projects end in a slide deck. Ours end in something your team uses: a model, a forecast, a dashboard or …
Machine learning development services
A model is only useful once it runs reliably on new data. We build machine learning models end to end: data preparation,…
Predictive analytics services
Your historical data already shows patterns: which customers drift away, when demand peaks, which accounts pay late. Pre…
Start here
Tell us about your project
A few lines is enough. We reply within one business day with questions or a suggested next step. The first consultation is free.
- We'll tell you honestly whether your data can support the goal
- You get an indicative cost and timeline
- No obligation and no automated sales sequence
Prefer to talk? Book a 30-minute call.